Posts Tagged ‘physical therapy’

Medical-Referral Program Successes. Part 6

Sunday, September 23rd, 2012

Bally Total Fitness
Train to Attain, MedWell and FitConsult International are all examples of independent facilities that have successful medical-referral programs. But if your facility is part of a chain, you can still implement a medical-referral program. One such example is Bally Total Fitness, which began offering medical fitness programs in its clubs in 1998 to provide clients with a natural extension to its health club services. (more…)

Medical-Referral Program Successes. Part 2

Sunday, September 23rd, 2012

With the Strive for Recovery program in place, Prager was able to reduce the animosity the medical community had toward the fitness industry, and start building medical marketing relationships with the physicians. He admits to having some difficulties getting through to the physicians, as office staff can be apathetic to solicitors, but he found building a rapport with staff and tying in patient information to the phone calls to be effective techniques in marketing his services. (more…)