The following steps can help lead you to a winning Pilates-based program:

* Assess member demand.

* Hire a certified instructor who fully understands the safety and physiology issues, or find the proper training and certifying coursework for trainers already on staff.

* Find space at your facility where the instructor and clients can work without interruption but in view of the other members.

* Educate club members about the benefits of Pilates-based exercise, focusing on increased flexibility and performance, strengthened back and spine, flattened abdominals and improved posture — and how these benefits carry over into other activities.

When you put all of these steps together, you’ll find it easy to boost your club’s bottom line by tapping into the thriving mind/body market.

Tags: club, interruption, market

This entry was posted on Friday, January 20th, 2012 at 9:44 am and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.