Medical-Referral Program Successes. Part 3

September 23rd, 2012

Train to Attain offers two types of memberships for clients: personal training and personal cardio. Before training begins, all clients must provide medical clearance and referral forms from their physicians, and Prager consults with their physicians about their medical histories. Read the rest of this entry »

Medical-Referral Program Successes. Part 2

September 23rd, 2012

With the Strive for Recovery program in place, Prager was able to reduce the animosity the medical community had toward the fitness industry, and start building medical marketing relationships with the physicians. He admits to having some difficulties getting through to the physicians, as office staff can be apathetic to solicitors, but he found building a rapport with staff and tying in patient information to the phone calls to be effective techniques in marketing his services. Read the rest of this entry »

Medical-Referral Program Successes. Part 1

September 23rd, 2012

Four facilities share their strategies for developing successful medical marketing programs.

By Tracey Black
As the gap between the healthcare and health club industries narrows, more and more health clubs are looking to implement medical fitness programs into their facilities. Read the rest of this entry »

How Women’s Consumer Dollars Have Changed the Face of Martial Arts

September 21st, 2012

Thirty years ago, a martial arts studio would usually be filled with twenty-something and thirty-something men, who trained and fought until they bled or passed out. Read the rest of this entry »

Combining Health and Defensive Practice

September 12th, 2012

The main focus on moving chi does not change when combining defensive practice with a health orientation, but concentration may. Combining all of the foregoing instructions may seem like learning a golf swing, where a myriad of movements and positions need remembering all at once. Read the rest of this entry »

Worksite wellness for the health of it. Part 5

September 4th, 2012

With medical costs per employee at $6,000, nearly twice the national average, Union Pacific Railroad introduced the concept of personal health management to its 28,000 employees. Beginning with a simple medical self-care initiative at a yearly cost of $50, the program achieved a net savings of $1.26 million. Read the rest of this entry »

Worksite wellness for the health of it. Part 4

September 4th, 2012

The costs of illness

Illness and injury produce two kinds of costs to organizations — direct costs and indirect costs.

Direct costs could include: Read the rest of this entry »

Worksite wellness for the health of it. Part 3

September 4th, 2012

The worksite is also a logical location from a business perspective. Investing in Employee Health, a book that supports employee health in the workplace, poses a situation: What would you think if your organization’s vice-president approved the purchase of a complex and expensive piece of equipment, but failed to provide for periodic servicing and preventive maintenance? Read the rest of this entry »

Worksite wellness for the health of it. Part 2

September 4th, 2012

Approaching health promotion

Health promotion can be approached from two directions. The first direction is to decrease the external sources of risk to the individual. For example, eliminating carcinogens from the environment, providing adequate safety features on the job, and wearing protective equipment help to lessen external sources of risk. Read the rest of this entry »

Worksite wellness for the health of it. Part 1

September 4th, 2012

Thinking about expanding your programming to include worksite wellness? Read on for a perspective into this growing industry.

During the last two decades, we have been bombarded with health and wellness information, from the birth of step aerobics to nutritional labels on all edible products. Read the rest of this entry »