The following steps can help lead you to a winning Pilates-based program:
* Assess member demand.
* Hire a certified instructor who fully understands the safety and physiology issues, or find the proper training and certifying coursework for trainers already on staff. (more…)
Why not if it works? But at what price?
The “right” company
Intellectual property is the heartbeat of any company, but attracting the people who bring the “gold dust” between their ears is not an easy task. Sure, the golden handcuffs and stock-triggered parachutes entice to a certain extent, but unless the offer goes beyond equity, most high-caliber professionals keep on shopping for the “right” company. (more…)
As a judge of these awards, I have noticed several trends that may indicate that the innovative efforts by facility professionals may not be deriving optimum benefit for their facilities. If this is true for those who enter the Nova7Awards competition, it may be even more true, and more of a serious loss, for those fitness centers whose professionals do not enter. (more…)
A new type of worker, known as the “competitive intelligence professional,” has emerged in the past decade.
These people, who are adept at performing electronic and other forms of research, now populate the landscape of large corporations, either as employees or on contract.
Have you ever spent your hard-earned money on something you rarely use or end up not liking? Fitness for Her & Day Spa wanted to be sure that didn’t happen when individuals purchased a membership at their facility. With their New Member Motivator program, they made sure potential members knew what they were getting by offering a 30-day trial membership. The program brought in new members at a low cost to the club to let them try the facility before committing to buying memberships. (more…)
Many people are unhappy with their capabilities in searching the Internet.
They venture on-line, enter a few words in one of the popular search engines and get back an extensive list of results. As they browse through these items, they realize that most of them are irrelevant, outdated or indeed, barely less than junk. Frustrated, they conclude the Internet isn’t a useful research tool.
Monday will be a relatively calm, settled day, compared to yesterday’s tumultuous Mars/Jupiter opposition, plus the shift from Sun in airy Aquarius to Sun in watery Pisces. However, this day may wind up being “calm before the storm,” since the Mars/Jupiter opposition actually will reverberate until the New Moon on Friday. (more…)
DIRECT CONNECTIVITY
The technical foundation for my firm consists of telecommunications. Each morning, my main PC polls up to 20 different electronic mailboxes, retrieving electronic mail (e-mail) from clients, associates and friends. In all of my activities, I make sure that I have an electronic mail link to my client, permitting me a closer strategic link to the ‘customer’.
Right ad, right time
Jim Jorgensen is AllAdvantage’s co-founder and CEO. This former accountant has been around the startup block a few times. In 1989, Jorgensen co-founded the Discovery Zone indoor-playground chain. Within five years the company, sitting on a market valuation of $1.4 billion, was snapped up by Viacom. From there, he launched a 24/7 help-desk operation for home PC users, a company that failed miserably. (more…)
AllAdvantage.com has 3 million users frantically recruiting friends willing to be force-fed ads in order to make money online. Just don’t call it a pyramid scheme.
Internet entrepreneurs are forever obsessing about strategies that will keep their customers coming back. AllAdvantage.com, a fast-growing startup with more than 3 million members after its first eight months, has come up with a new solution: Put them all on your payroll. Last November alone, the company sent checks to its members totaling more than $8 million.