Archive for September, 2012

Medical-Referral Program Successes. Part 6

Sunday, September 23rd, 2012

Bally Total Fitness
Train to Attain, MedWell and FitConsult International are all examples of independent facilities that have successful medical-referral programs. But if your facility is part of a chain, you can still implement a medical-referral program. One such example is Bally Total Fitness, which began offering medical fitness programs in its clubs in 1998 to provide clients with a natural extension to its health club services. (more…)

Medical-Referral Program Successes. Part 5

Sunday, September 23rd, 2012

FitConsult International
FitConsult International Inc., located in Durango, Colo., is a private training facility that offers supervised training to medical referrals. Frank Frestinsky, owner of FitConsult International, originally founded the Medical Fitness program in Zurich, Switzerland, which became successful enough to bring to the U.S. in 1997. (more…)

Medical-Referral Program Successes. Part 4

Sunday, September 23rd, 2012

MedWell
MedWell is a small post-rehab training clinic in Aurora, Colo., that specializes in working with chiropractic and medical referrals. Anthony Palmieri, owner of MedWell, founded the facility in 1996, and worked closely with Eric Prager, owner of Train to Attain, before developing his own medical-referral program in 2000. (more…)

Medical-Referral Program Successes. Part 3

Sunday, September 23rd, 2012

Train to Attain offers two types of memberships for clients: personal training and personal cardio. Before training begins, all clients must provide medical clearance and referral forms from their physicians, and Prager consults with their physicians about their medical histories. (more…)

Medical-Referral Program Successes. Part 2

Sunday, September 23rd, 2012

With the Strive for Recovery program in place, Prager was able to reduce the animosity the medical community had toward the fitness industry, and start building medical marketing relationships with the physicians. He admits to having some difficulties getting through to the physicians, as office staff can be apathetic to solicitors, but he found building a rapport with staff and tying in patient information to the phone calls to be effective techniques in marketing his services. (more…)

Medical-Referral Program Successes. Part 1

Sunday, September 23rd, 2012

Four facilities share their strategies for developing successful medical marketing programs.

By Tracey Black
As the gap between the healthcare and health club industries narrows, more and more health clubs are looking to implement medical fitness programs into their facilities. (more…)

How Women’s Consumer Dollars Have Changed the Face of Martial Arts

Friday, September 21st, 2012

Thirty years ago, a martial arts studio would usually be filled with twenty-something and thirty-something men, who trained and fought until they bled or passed out. (more…)

Combining Health and Defensive Practice

Wednesday, September 12th, 2012

The main focus on moving chi does not change when combining defensive practice with a health orientation, but concentration may. Combining all of the foregoing instructions may seem like learning a golf swing, where a myriad of movements and positions need remembering all at once. (more…)

Worksite wellness for the health of it. Part 5

Tuesday, September 4th, 2012

With medical costs per employee at $6,000, nearly twice the national average, Union Pacific Railroad introduced the concept of personal health management to its 28,000 employees. Beginning with a simple medical self-care initiative at a yearly cost of $50, the program achieved a net savings of $1.26 million. (more…)

Worksite wellness for the health of it. Part 4

Tuesday, September 4th, 2012

The costs of illness

Illness and injury produce two kinds of costs to organizations — direct costs and indirect costs.

Direct costs could include: (more…)